Just because humans have been baking bread for thousands of years, doesn’t mean we kept doing it the same way.
The baking industry has changed a lot throughout the years with various inventions making baking faster, easier, and overall better.
But how do you build on the improvements of the past and modernise your bakery for 2020? Let’s get right into it.
1. Make sure your equipment is as up-to-date as possible
This one is obvious but bears repeating. You don’t need to improve every machine in your production line, but there are some key pieces of equipment which will absolutely change the way you do business. One is the retarder-proofer (which will free up your time like nothing else) and semi-automatic bread slicers (which everyone should have by now to be honest).
Another smart thing to do is to signup for our newsletter or to any other industrial baking equipment provider you prefer to learn about the latest technological innovations in the field. Don’t rush and buy every shiny new toy you find, but identify the area you need to improve on the most and invest in that instead.
2. Find your niche
At Fornax, we help a lot of new bakers set up their business via our consultation services. One thing we often see is new bakers who are excited and passionate… but who have no real strategy to understand their customers or differentiate themselves from the competition? Creating your own creative and unique products will always be the best way to modernise your bakery.
3. Modernising how you deal with customers is important too
The whole world has woken up to the importance of D.I.Y digital marketing and yet, many bakeries in Mauritius are still not making the most of this. The truth is that modernising your bakery doesn’t only involve your production line… it involves your customer service and how you interact with your customers too.
Of course, established bakeries (especially those with high volumes of production selling mostly bread) may not feel the need to advertise their services or change their way of communicating with their clients. But for newcomers, there is no cheaper and faster way of modernising your approach and helping you stand out from the crowd.
4. Keep up with the trends
Demand and supply are the basics of any business. But are you always considering them? If you only see your bakery as a bread-making machine, then you’re doing just fine. After all, that’s the best way to meet the demand (especially in Mauritius). But, what if you’re after a competitive edge? Or maybe you’re trying to create your own niche? Then consider producing some alternatives. For example, why not consider adding wholegrain bread, gluten-free bread, or using natural colours for your cakes… What better way to modernise your bakery than offering modern products your customers want?
There you have it, four ways to modernise your bakery. If you have any other questions about how to adapt your bakery for 2020 or if you want to learn more about products, leave us a message, and we’ll be happy to get back in touch with you.